
Leagues, franchises, broadcasters, brands and federations are all scaling up commercially — and they need trained sports business professionals to run that growth. A sports management course is how you get in.
ISST has been building dedicated sports management and sports science programs since 2008.
Every program on this page comes with internship guidance — not just classroom theory.
The BSc and MBA are UGC-approved degrees, awarded in partnership with Tilak Maharashtra Vidyapeeth (TMV).
Same institute, same industry connections — choose full-time on our Pune campus, or fully online at your own pace.

A UGC-approved bachelor's degree in sports management, awarded in partnership with TMV. Full-time on the ISST campus in Pune.
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A UGC-approved postgraduate degree for graduates targeting senior sports business and leadership roles.
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A focused, one-year postgraduate diploma for graduates who want practical, job-ready sports management skills fast.
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A flexible, fully online diploma covering sports management fundamentals — study at your own pace, from anywhere.
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A 12-month online postgraduate programme in sports business strategy, marketing and finance, delivered fully online.
Explore Program →A side-by-side view of all five sports management programs at ISST — pick by stage, duration, eligibility and delivery mode.
| Program | Level | Duration | Eligibility | Mode |
|---|---|---|---|---|
| BSc in Sports Management | Undergraduate Degree | 3 Years | 12th Pass, any stream | Full-time, Pune Campus |
| MBA in Sports Management | Postgraduate Degree | 2 Years | Graduation, any stream | Full-time, Pune Campus |
| PG Diploma in Sports Management | Postgraduate Diploma | 1 Year | Graduation, any stream | Full-time, Pune Campus |
| Distance Diploma in Sports Management | Distance Diploma | 6 Months | 10th Pass or equivalent | Online / Distance |
| Distance Masters Programme in Sports Management | Distance Masters | 12 Months | Graduation, any stream | Online / Distance |
All three full-time programs — BSc, MBA and PG Diploma — run at the ISST campus on Karve Road, Erandwane, Pune. Can't relocate? The Distance Diploma and Distance Masters deliver the same industry-built curriculum fully online, wherever you live and work.
Three full-time sports management courses, degree and diploma, with direct faculty access and campus internship support.
Two sports management programs in distance mode — study at your own pace through the ISST student portal.
Campus and online students alike get an ISST credential, internship support, and direct admissions guidance.
A sports management degree or diploma opens roles across India's sports ecosystem — franchises, leagues, broadcasters, brands and federations.
Match-day operations, logistics and vendor management for professional sports franchises and leagues.
Build sponsorship packages, manage brand activations and lead corporate partnerships for teams and leagues.
Work in sports broadcasting and digital-first sports media — production, programming and brand storytelling.
Plan and execute tournaments, leagues and on-ground brand activations.
Lead marketing, retail and partnership functions for sports and sportswear brands.
Manage commercial contracts, endorsements and career pathways for professional athletes.
Apply data to performance, commercial and broadcast decisions for teams and sports-tech companies.
Operations and programme roles with national sports federations and governing bodies.
Business and partnership roles at sports technology and fan engagement companies.
ISST's placement network spans the categories our alumni work in day to day.
Speak to an admissions counsellor — no pressure, just clarity on the program that fits your background.
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The strongest sports management courses combine an industry-relevant curriculum, recognised accreditation, and a real internship commitment. ISST Pune offers five dedicated sports management programs — BSc, MBA, PG Diploma, Distance Diploma and Distance Masters — each either UGC-approved or ISST-certified, with internship support.
When comparing sports management colleges, look at three things: who built the curriculum, whether internships are guaranteed in writing, and where alumni actually work. ISST Pune has been running dedicated sports education programs since 2008, with a 1,000+ alumni network and 180+ hiring partners across the sports industry.
ISST runs three full-time sports management courses on campus in Pune: the BSc in Sports Management (3 years, after 12th), MBA in Sports Management (2 years), and PG Diploma in Sports Management (1 year). The campus is at Karve Road, Erandwane, Pune.
Yes. ISST offers two online sports management programs in distance mode — the 6-month Distance Diploma and the 12-month Distance Masters — both delivered through the ISST student portal with internship support, so you can study from anywhere in India.
The BSc (3 years) and MBA (2 years) are UGC-approved university degrees, awarded in partnership with Tilak Maharashtra Vidyapeeth (TMV) — the strongest long-term credential. The PG Diploma and Distance Diploma are ISST-certified, faster routes built to get you working in the sports industry sooner.
Yes. The BSc in Sports Management is a 3-year UGC-approved bachelor's degree designed for students directly after 10+2 in any stream — the recommended starting point if you want a full degree without doing another one first.
The MBA is a 2-year UGC-approved postgraduate degree aimed at senior/manager-level roles. The PG Diploma is a 1-year, more intensive program designed as a faster route into the industry for career switchers who want to start working sooner.
The ISST campus is at Karve Road, Erandwane, Pune, Maharashtra 411004.
The BSc and MBA in Sports Management are awarded in partnership with Tilak Maharashtra Vidyapeeth (TMV), a UGC-recognised university. The PG Diploma, Distance Diploma and Distance Masters are ISST-certified professional qualifications, not UGC degrees.